Meru
Branding
The brand identity of Meru is based on the values of connection, support, and collective parenting experiences for neurodivergent children. The logo features embracing arms forming the letter 'M,' symbolizing a warm and nurturing community. It also incorporates the Meru Mountain (often considered a more challenging climb than Everest itself), which represents the challenges and rewards of parenthood.
The color palette combines dynamic blue with soft salmon and yellow, creating a balance of calmness and energy. Custom character designs add a playful and quirky touch. The brand identity positions Meru as a comforting and reliable resource, embodying the message "It Takes Our Village," and standing out with a distinctive, approachable look.
